The best new betting sites in 2026 are those that hold a full UK Gambling Commission licence, offer strong welcome bonuses, and provide fast withdrawals and customer support. The most recent standout newcomers include BetTOM, TigerBet, and Tote. Compare Betting Sites provides you with all the information you need to make the right choice that suits your style of betting.
The UK's Best Betting Sites in 2026
Compare UK Gambling Commission licensed betting sites
We are here to help you find the best new betting sites and their welcome offers from trusted operators fully licensed by the UKGC.
Top 10 new UK betting sites (updated 6th February 2026)
Learn how we rank betting sites
| #1 |
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TigerBetThe UK's newest betting site. |
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| #2 |
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Swifty SportsSwift performance, great for mobile betting. |
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| #3 |
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BetTOMClassic feel with modern features. |
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| #4 |
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Ken HowellsIndependent Welsh bookie. |
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| #5 |
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BetwayInternational powerhouse. Elite promotions. |
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| #6 |
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FairplayBrand new UK sportsbook for 2025. |
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| #7 |
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QuinnBetPremium Irish bookmaker and casino. |
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| #8 |
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ToteWell-known horse racing bookie. |
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| #9 |
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36VegasNew in 2025. Get your exclusive sign-up offer here. |
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| #10 |
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AK BetsIndependent bookie with personal service and very competitive odds. |
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Betting site of the month
Member Promotions
Sign up to TigerBet Price boosts available on selected UK and Irish Horse Racing markets. Best odds guaranteed is available only on selected UK and Irish Horse Racing markets. Separate terms apply on match specials.February's popular betting sites
Based on our site analytics, these are the most popular betting sites to join right now in February 2026.
Best betting sites reviewed: Quick comparison and signup
Here's the key information on our top betting sites as of 7th February 2026 designed to help you choose fast.
You can also check our full list of betting sites and the latest betting sites by launch date.
#1
Betway
Get a matched free bet up to £30 if your first acca loses... plus a £30 Uber Eats voucher. This global sports betting powerhouse delivers a slick, seamless experience and elite promotions. Register today for a lucrative sign-up offer which includes a £30 Uber Eats Voucher! Highly recommended.Up to £60 Free Bet
Mobile app available
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Earn a £30 Uber Eats Voucher on successful Acca qualification. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered.
#2
10bet
100% deposit bonus on your first deposit up to £50. Use code SPORT. SPORT 10bet is the home of the acca boost, free bet bonuses, and superb live streaming on a wide range of sports. Join now to get a 100% matched bonus on your first deposit up to £50!Up to £50 Matched Deposit
Mobile app available
For new bettors. Select bonus at sign up or use code SPORT. Wager deposit & bonus 8x. Max qualifying bet = bonus. Valid 60 days. Odds, bet & payment limits apply.
#3
32Red
Long-time leading online casino bringing a top quality sportsbook. Powered by the Kindred Group, you get a premium betting experience with great odds and smooth performance. With Events and Hospitality prizes up for grabs, you can even win tickets to unforgettable experiences.
Mobile app available
#4
BetTOM
50% back on first day losses as a free bet up to £25, plus 10 free spins. New in 2025, powered by premium betting software EveryMatrix. Racing-focused, with Double Payout and Best Odds Guaranteed for all UK horse and greyhound racing.Up to £25 Free Bet
Mobile app available
Min 3 bets £10+. Separate events. Events or bigger odds.
#5
TigerBet
Daily free bets on match specials, price boosts, and best odds guaranteed. This brand new state-of-the-art betting site is super fast and feels familiar despite its unique design. TigerBet rewards loyalty with constant specials plus on-going offers including Best Odds Guaranteed and Extra Places for racing and a host of football specials.
Mobile app available
Price boosts available on selected UK and Irish Horse Racing markets. Best odds guaranteed is available only on selected UK and Irish Horse Racing markets. Separate terms apply on match specials.
#6
Swifty Sports
Place a bet of £10 and receive a £20 free bet! 2025's standout new betting site built on the cutting-edge EveryMatrix platform for lightning-fast betting. Promos galore including Best Odds Guaranteed and extra places on UK & Irish racing. If you're looking for a modern bookie with speed and value, head to Swifty Sports... swiftly.Up to £20 Free Bet
Mobile app available
Once your account is active and you have placed at least one settled sports bet of £10 at odds of EVENS or above you will receive a free sports bet of £20. The qualifying bet must be a single selection only. Minimum qualifying bet is £10. Only the win part of each way bets qualifies towards the Welcome Bonus. Cashed-out, void and bets placed at SP do not qualify. Price Boosts or Enhanced Specials do not count toward the Bonus. The Welcome Bonus will be awarded against the qualifying bet that settles first. The free bet will be added to your account within 24 hours of the qualifying bet settling and be valid for 7 days. The qualifying bet must be placed within 30 days of account registration.
#7
Unibet
Bet just £10 and get £40 - a £20 free bet and a £20 casino bonus! Leading sportsbook with over a decade of setting industry standards and a stellar reputation. Enjoy Unibet TV, top-tier markets, and endless in-play betting options. Take advantage of UniBoosts for enhanced odds, plus multiple sign-up offers. Join over 17 million players worldwide and experience betting the Unibet way.Up to £40 Free Bets
Mobile app available
18+ | GambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens or greater (2.0) each leg on Sports within 7 days. Opt in for a £20 Free Bet and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply.
#8
Ken Howells
For the big bettors. Get up to £25 cash back. Use code CASHBACK on sign up. CASHBACK Ken Howells, a trusted Welsh bookmaker since 1963, has gone digital with a brand-new betting site powered by EveryMatrix. Packed with features like bet builders, live betting, cash out and daily odds boosts. New customers can kick things off with a £25 free bet. Exclusive!Up to £25 Cash Back
Mobile app available
Up to £25, code CASHBACK must be used. Minimum 3 bets of £10+ on separate events at odds of 2.0 or greater.
#9
London.bet
Safe gambling and crystal-clear transparency are top priorities for this brand new (2025) betting site. Backed by state-of-the-art Playbook technology, London.bet push their focus on delivering the best customer service possible.
Mobile app available
#10
Tote
Bet £10 and get an exclusive £40 in bonuses. The true home of racing pool betting with classic, unique options like the Quadpot and Placepot. Also delivers a full sportsbook and online casino. Join the Tote Starters Club for loyalty rewards. Exceptional for horse racing fans.Up to £40 Free Bet
Mobile app available
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only.
#11
AK Bets
Get a 25% profit boost in the form of a free bet up to £100 when you place your first acca. AKACCA100 Rapidly growing bookmaker in the UK. Earn free bets daily with rewards clubs. Horse racing focused with a superb blog by tipping kingpin Tony Calvin.Up to £100 Free Bet
Mobile app available
18+ Applies to New UK/IE customers who sign up via approved partner sites with promo code AKACCA100. If your first acca is a Treble or Up on any sport AK Bets will boost the return of that initial bet by 25% in the form of a free bet.
#12
Grosvenor Casinos
Get double the odds on your first bet. Any sport, any bet, any odds! Premium sportsbook from the UK's number one casino brand. Superb Double the Odds sign-up offer plus ongoing promotions like The Grand Prize Wheel. Get Best Odds Guaranteed on UK and Irish racing, live streaming on major events, and even some poker action. Grosvenor is the perfect choice for adventurous bettors.
Mobile app available
New customers only. Deposit min £10. Each way bets are a maximum of £5 each way (£10 total stake)
#13
Ladbrokes
Get up to £30 in free bets when you join and bet just £5. The UK's biggest bookmaker and true high street legend. The robust platform is especially good on mobile, making full use of the small screen and providing fast, intuitive navigation through events and markets. Coupled with one of the best sign up offers available plus regular member promotions, it's easy to see why Ladbrokes is the number one choice for so many.Up to £30 Free Bets
Mobile app available
New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned).
#14
Betfred
Get a massive £50 in free bets when you bet £10. Established UK favourite. You'll already know Betfred from the high streets, while their online platform is clear and snappy. There are constant ongoing and generous promotions with fair terms including Double Delight and Hat-trick Heaven. Recommended.Up to £10 Free Bets
Mobile app available
New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
#15
Coral
Get £20 in free bets when you bet £5 on sports. One of the oldest and most trusted names in the business, with over 1,000 betting shops around the UK. Loyal customers can join the Coral Racing Club and win guaranteed prized on Rewards Shaker. A true classic which feels familiar right from the start. Perfect for regular bettors.Up to £20 Free Bets
Mobile app available
18+ New Customers onlv. Certain deposit methods & bet types excl. 1st Deposit & Bet £/€5+ at min odds 1/2 on Sports within 14 days of account reg & Get 4x £/€5 Free Bets (selected sportsbook markets only, valid 7 days). Restrictions + TSCs apply.
#16
BetGoodwin
Place a bet of at least £50 and receive a £25 free bet to use on an accumulator. WELCOME25 Independent bookie turned top online betting site with a focus on horse racing. Best Odds Guaranteed, great odds, and regular promotions for UK racing and greyhounds.Up to £25 Free Bet
Mobile app available
Enter promo code WELCOME25 in your account. New customers only. Qualifying bet at least £10 at min odds 2/5 (not horse or greyhound racing). Free bet stake not included in returns. Full terms apply.
#17
Hollywoodbets
Get up to £30 back as a free bet on your first losing acca. Lights, camera, betting action! Hollywoodbets is a unique sportsbook built on custom software. Fans of accas are covered with boosts, insurance, and early payouts. A fresh alternative to the usuals and a risk-free bet to get you started.Up to £30 Risk Free Bet
Mobile app available
ign up & deposit £10+ on card. Stake returned as a free bet up to £30 on your Ist losing qualifying bet. Qualifying bets need to be £10+, 3+ legs, 4/1 or greater & settled within your first 7 days. Free bet valid on 3+ leg acca
#18
Star Sports
Use code BET50GET25 on sign up, bet £50, and get a £25 in free bet. BET50GET25 Get the VIP treatment at Star Sports with a concierge account manager for your online and via-telephone bets. Features include Build-a-Bet, price boosts, and acca insurance up to £25 as free bets.Up to £25 Free Bet
Mobile app available
Bet £50 to Get a £25 Free Bet. Offer available to new customers only signing up with Promo Code BET50GET25 only.
#19
Bet365
Deposit £5 or £10 and get three times that value in free bets. Join over one million players on Bet365's custom sports betting platform. Benefit from leading odds and one of the widest range of markets available, especially for in-play. Register now and claim your £30 in Bet Credits.Up to £30 Free Bets
Mobile app available
For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake.
#20
PricedUp
Place a £40 bet and receive 4 x £5 free bets totalling £20 in bonuses. The official betting partner of West Brom and Reading. Offers daily price boosts and a top-class mobile app. Enjoy bingo, ante-post price boosts, and a smooth, modern betting experience from one of the UK’s rising sportsbooks.Up to £20 Free Bets
Mobile app available
New customers only. Place a minimum £40 bet on any selection with minimum
odds of Evens (2.00) and receive a 4x£5 Free Bets. Free bets expire after 24 hours.
#21
Fairplay
With strong community-driven roots having started out as a social betting platform, Fairplay has brought a modern-feeling sportsbook to the market. Take advantage of Quick Bet, a rare feature that makes placing bets effortless.
Mobile app available
#22
QuinnBet
Get 50% back as a free bet up to £25 on your first day’s losses. Less than ten years old but quickly grew into one of the UK and Ireland's most trusted bookmakers. Live streaming on horse and greyhound racing, Create-A-Bet for custom bets, and daily promotions with loyalty rewards, plus top promotions on major sports. There’s something for everyone.Up to £25 Cashback
Mobile app available
New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet, even if your account is up or losses are under £5. Gamble Responsibly.
#23
Bresbet
Get 50% of your first day's losses back as a free bet plus 100 free spins. welcome25100FS BresBet runs on a modern platform that truly rewards loyalty. Get weekly free bets and cash drops, take on AccaStacca to earn a £30 free bet, and enjoy 50% back up to £25 on your first day’s losses. BresBet, they reward loyalty.Up to £25 Free Bet Cashback
Mobile app available
50% of 1st day sportsbook net losses paid as free bets, up to £25. Min. 3 x £10+ bets on separate events. Bets must settle on first day betting. Min £10 wager on Big Bass Bonanza 1000 to receive 100 x £0.10 free spins. New customers only.
#24
Bwin
Place your first 3+ selections acca risk-free by getting up to £20 back as a free bet if it loses. Historically one of Europe's biggest betting brands having had associations with Real Madrid, Manchester United, Juventus, and many more. The fully-loaded website comes with all the features you expect from big-name platforms plus an array of promotions including acca boosts and free-to-play Predict 5 with a £5k jackpot. High-calibre site, high recommendations.Up to £20 Backup Bet
Mobile app available
New players only. Min 1st dep/bet £10. Place 1st 3+ Acca bet (min odds 3.0, Horse Racing excl) & get up to a £20 Football Free Bet if it loses (min £10/max £20, valid 7 days). Restrictions apply.
#25
BetWright
Modern sportsbook that delivers value with promotions galore. With regular price boosts, bet-and-earn free bet offers, and cashback deals, there’s always something for the active bettor.
Mobile app available
#26
Betzone
Get two £5 free bets when you place your first £10 acca. ACCA10 Originally a retail-bookmaker chain, Betzone operates one of the UK's leading betting sites. With top markets, great offers and AI tools like risk scoring and real-time analytics, Betzone is a well-rounded option for bettors. It's time you get in the zone!Up to £10 Free Bets
Mobile app available
New customers only. Place a £10 acca within 7 days of registration. Min 4 selections. Min odds 1/2 each. Valid 7 days. Max win £250.
#27
Planet Sport Bet
PlanetSportBet brings you live streaming of UK, Irish and US horse racing, plus greyhounds. Enjoy up to a 50% acca bonus when you land a winning five-fold, and grab daily virtual free bets worth up to £5. You’ll also earn a 10p free bet for every £10 staked each week, while Rocket Boosts deliver enhanced odds on top markets.
Mobile app available
#28
DragonBet
Born from the racecourse betting rings comes DragonBet, now online with a roar. You can find exclusive markets on Welsh sports and events not offered anywhere else, plus Best Odds Guaranteed on horse racing and DragonBoosts for enhanced prices. This is a bookmaker for the whole UK, not just for Wales.
Mobile app available
#29
Midnite
Place a £10 sportsbook bet and get £30 in free bets. BETGET30 A modern, sleep sportsbook which has made a splash in UK betting. Plenty of price boosts and daily free-to-play games are available, plus your choice of sign-up offer to suit your betting style. A top destination day or night!Up to £30 Free Bets
Mobile app available
Place a £10 sportsbook bet at minimum odds 1/1 (2.0), within 14 days of sign-up and get £30 in Free Bets.
#30
NetBet
Get £20 in free bets & 25 free spins when you join and place a £10 bet. Trusted bookmaker with over 20 years of experience and a wide array of promotions to keep things interesting. Make instant in-play predictions with SnapBet, custom accumulators with Bet Maker, and edit existing bets with Add2Bet. The free-to-play predictions game is worth £5,000.Up to £20 Free Bets
Mobile app available
New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Bet Builder, 1 x £5 Acca, 1 x £5 Horse Racing & 1 x £5 UFC. Receive 25 Free Spins on Big Bass Splash (£0.10 per spin, claim within 72 hours, winnings paid as cash, £5 max win). Exclusions and T&Cs apply.
#31
Gentleman Jim
A bookmaker for the proper punter. Built on a popular, reliable platform, Gentleman Jim is all about the betting: a healthy appetite for risk and big wagers, done with minimal fuss. Aims to offer the most enjoyable and beautifully simple online betting experience in the UK.
Mobile app available
#32
Lottoland
Join, bet £10, and get a £10 free bet. This unique betting site offers both sports and lotteries from around the world with massive jackpots. There are weekly free bets to be had and regular rewards thanks to Lottoland Bet Club.Up to £10 Free Bet
Mobile app available
New sports customers only. Deposit £10+. Opt-in & bet £10+ on selected sports (min odds 2.0) within 7 days. Get £10 Free Bet for selected sports. Debit card deposits only. Free Bet expires in 7 days. No cashout.
#33
Vickers Bet
Vickers is a great online betting site with good odds across all markets. Features live betting, free bet bonuses, and several niche sports like Hurling and Gaelic Sports. Best Odds Guaranteed and Extra Places on horse racing.
Mobile app available
#34
BoyleSports
Get a £20 free bet when you register, deposit, and bet a tenner. Classic! Respected old-school brand, recently revamped giving an injection of fresh energy. With great promos, top betting features, and its own poker platform, it's a true all-rounder. Get your £25 Bet Bundle by signing up today.Up to £20 Free Bet
Mobile app available
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won't apply. Account & payment method restrictions apply. 1 Free Bet offer per customer, household & IP address only.
#35
BetVictor
Bet £10 on football and get a total of £30 in rewards. Consistently rated among the best UK betting websites and renowned for standout promotions like free-to-play £25k jackpot BetVictor Predictor. There are constant daily offers and chances to earn free bets to use on their lightning-fast in-house platform. Choose from multiple bonuses when you sign up!Up to £30 Free Bets
Mobile app available
18+ Opt in. Bet £10 or more on any Football market at minimum odds of 1/1 within 7 days. No cash out. Get £30 in Free Football Bets. Free Bets expire in 7 days.
#36
Spreadex
Place a £10 bet and get a total of £60 across 6 free bets! A dual operator offering spread betting and traditional fixed-odds betting. Accredited by the UK Gambling Commission and the Financial Conduct Authority, Spreadex is a highly professional, reliable platform that caters to both casual bettors and seasoned traders with a wide range of markets.Up to £60 Free Bets
Mobile app available
Place a £10 fixed odds single or £10 each-way bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet.
#37
DAZN Bet
Fans of watching sport, especially boxing, will already be familiar with the premium streaming service DAZN. Their betting platform is packed with great promos and crossover deals that let you watch what you've bet. Expect extensive boxing markets, big fight specials, and a £5 free bet every month for DAZN subscribers.
Mobile app available
#38
BetMGM
Get 4 x £10 free bets (2 x sports, 2 x Bet Builders) when you join and bet £10. BetMGM has stormed into the UK, sponsoring major events like the Premier League of Darts. Take a free shot at £250,000 with Golden Goals and catch expert insights with tips from ambassadors Laura Woods and Megan Nichols. Get £40 in free bets when you sign up!Up to £40 Free Bets
Mobile app available
New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing.
#39
7bet
Bet £10 and get a £10 free bet. WFB10 New to the betting scene this year, offering a smooth and modern betting experience. Daily Boosted Odds provide enhanced value, while unique 0% Margin markets ensure you get the best odds on selected events.Up to £10 Free Bet
Mobile app available
1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100, 5-days bonus expiry.
#40
BetUK
Get £30 in free bets to use on sports when you join and bet £10. Great choice for football fans with highly competitive odds and a weekly Bet Builder club. Built on the same trusted platform as BetMGM - you're in safe hands with BetUK. Grab your £30 in free bets by signing up today!Up to £30 Free Bets
Mobile app available
New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned.
#41
Fitzdares
Heritage brand with a modern edge. Initially a members’ club, the Fitzdares online platform has an old-school concierge feel, with a slogan that reads "The World’s Finest Bookmaker". Register today and enjoy a VIP betting experience.
Mobile app available
#42
LuxBet
Designed for serious bettors who value speed and flexibility. Enjoy the freedom to request your own odds whilst placing bets with a personal concierge over WhatsApp, text message, or phone. You will also benefit from rapid KYC and SOF checks and instant withdrawals. LuxBex delivers a fast, personal betting experience.
Mobile app available
#43
Sportingbet
Complete four Welcome Challenges to get up to £50 in free bets, 20 free spins, an odds boost token, and a £10 casino bonus! One of the original online sportsbooks and highly respected, offering a record-breaking 30,000 bets daily across 90+ sports. The new VIP clubs, Elite Gold and Elite Platinum, reward your loyalty for both sports betting and casino play.Up to £50 Free Bets
Mobile app available
Complete our 4 Welcome Challenges | Get up to £50 in Free Bets, 20 Free Spins (available on Starburst only), an Odds Boost Token and a £10 Casino Bonus (10x wag reqs) | Rewards valid for limited time only.
#44
CopyBet
Get a £20 free bet after your first bet of £20+ is settled. Modern betting with a twist: see and copy bets from expert tipsters! Either climb the leaderboard yourself for cash prizes, or use it to discover what those at the top are betting. Coupled with a great blog and tons of high-profile tips, it's a genuinely fresh way to bet online.Up to £20 Free Bet
Mobile app available
Qualifying bet must be a Single or Acca (2+ selections) bet with stake of £20+ at odds of 1.9 or higher and settled within 7 days of opting-in. The £20 Free Bet is valid for 7 days. Offer stands for verified UK residents only. No cash-out on either Qualifying Bets or Free Bets. Max payout – £500.
#45
Gamebookers
One of the longest-standing online bookmakers. First to give bettors the ability to sell bets back to the house - now commonly known as cashout. This is a no-fuss sportsbook that does its job well, and has done for decades.
Mobile app available
#46
LiveScore Bet
Bet £10 and get £30 in free bets. LiveScore have produced a fantastic betting site full of promotions. There's £25k up for grabs with their free-to-play weekly predictions game, Squads for the opportunity to win free bets, and ongoing features like BOG and Extra Places, all hosted on a good-looking and fast platform. LiveScore Bet ticks all the boxes!Up to £30 Free Bets
Mobile app available
New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: valid 7 days on sportsbook only. 2x£10 Free Bets and 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
#47
Betdaq
0% commission on all exchange sports for 100 days. 0COMM100 Iconic betting exchange from an established brand known for low commissions and high liquidity. Plus, a solid sportsbook to match.
Mobile app available
0% commission on all exchange sports for 100 days. Promo Code 0COMM100 must be entered during registration. Offer only applies to users who deposit via debit card. Standard 2% commission rate applies on 101st day. Not available to API, RDT or trading software customers. Available to UK & Irish customers only.
#48
William Hill
Get £40 in free bets when you deposit and bet £10. Use code G40. G40 The most recognised betting brand in the UK and one of the leaders worldwide. Alongside a great welcome offer, you'll also benefit from a whole host of promos and free-to-play games including Offer Club, Bonus Drop Boost, Final One Standing, and more. The most comprehensive betting site on the planet.Up to £40 Free Bet
Mobile app available
Online only. For new UK customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sports. Get 4 x £10 in free bets for sports. Payment restrictions apply.
#49
Bzeebet
Get a £10 free bet when you join and bet £10. Bzeebet is a newcomer to the betting scene and already making waves with promos like the BZ Combo Boost, Early Payout and Boosted Odds. With a strong sportsbook and a simple welcome offer of bet £10 get £10 in free bets, it’s a brand worth checking out.Up to £10 Free Bet
Mobile app available
Max one £10 free bet. Qualifying bets must be placed at odds of Evens 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, neteller & paypal not eligible. BeGambleAware.org. T&Cs apply.
#50
NRG
Home to thrilling action, premium casino games and smarter betting. Run by fans and industry pros, it offers fair play, great value and enhanced odds with NRG Boosts. With thousands of markets available pre-match and in-play, NRG.bet delivers the energy every time.
Mobile app available
Your trusted guide to UK betting sites
Compare Betting Sites is the UK's most trusted destination for helping players discover the newest, safest, and most reputable online betting sites.
Our editorial team is made up of lifelong betting enthusiasts with over 50 years of combined experience in the industry. We continuously monitor the UK Gambling Commission database to uncover emerging gambling operators and assess long-standing brands. We feature only the most secure and reliable options for UK players and present each site's key details, welcome offers, free bets, and important terms so you can make confident, informed choices.
Right now, we showcase 104 fully licensed UK sports betting sites, offering over £2,275 in exclusive promotions, bonuses, and free bets for new customers.
Find the right betting site for you
Compare Betting Sites knows there's no single "best" betting site for everyone. That's why we don't assign arbitrary ratings. Instead, we highlight fully UK Gambling Commission-licensed betting sites that are trusted, secure, and popular with UK players. For each brand, we clearly explain the sign-up offer and key terms, break down essential features and standout benefits, and include genuine user ratings and reviews. Our in-house experts also provide clear, unbiased write-ups to help you choose the betting site that best matches your preferences.
What to look for in a new betting site
It's not as easy as it once was to open a new betting site account, so it's important to use that time wisely. Choose sites with fast KYC checks, strong (and fair) welcome offers, and features that fit your preferences. Check that your preferred payment methods are supported. Consider the benefits of new betting sites versus established bookmakers.
New vs established betting sites
New betting sites and established bookmakers both have their advantages. We've covered choosing new versus established betting sites in detail and here's the key points.
New betting sites offer modern platforms. Along with more choice, the latest platforms often launch with attractive welcome offers, fewer legacy restrictions, and the latest features. Because they're competing for attention, they tend to be more flexible and innovative from the start.
Established betting sites offer familiarity. Many UK players value their long track records, well-known brands, and large customer bases. Their platforms are proven and predictable, and their promotions generous still.
All betting sites which are fully licensed by the UK Gambling Commission must meet the same strict standards, regardless of its age. Choosing between new and established betting sites mostly comes down to personal preferences.
Betting sites news and guides
Make your betting experience more rewarding and enjoyable with our helpful betting news and guides on useful topics.
How We Rank Betting Sites
Our methodology. Learn how and why we choose to display each betting site we list.
New vs Established Betting Sites
Should you stick with the tried-and-tested old-school or opt for a shiny new betting site?
What is KYC (Know Your Customer)?
Why UK betting sites ask for ID and how you can ensure a quick and painless approval.
Frequently asked questions
Your betting sites questions answered.
What are the best new betting sites in 2026?
Does it matter if a site is UKGC licensed?
Definitely. Betting sites regulated by the UK Gambling Commission adhere to strict rules to keep you, your money, and your data safe. We only list sites which are covered by the UKGC and we link to their license for you to check.
Are new betting sites worth it?
Yes, as long as it is properly licensed. Newer betting sites offer modern platforms and competitive bonuses, keeping your options broad and value high.
What is the best betting site?
This depends on your betting style. Everyone is looking for something different, be it a big welcome offer, reliable horse racing markets, fast payouts, that a particular payment method is accepted, one that works fast on a specific phone, or any number of other requirements. Compare Betting Sites aims to provide you with key facts and unbiased information to assist you in confidently choosing your next bookie.
How do I know if a betting site is safe?
Only use betting sites with a valid licence from the UK Gambling Commission (UKGC). We do this for you, and you provide the link.
Do betting sites offer free bets for existing customers?
Yes! In many cases, even if there's no sign-up offer, betting sites reward loyalty with ongoing promotions like odds boosts, cashback, and even free bets. We highlight these bouses so you can get the most value from your daily betting, not just your first deposit.
Can I make bets on my phone?
Yes. Every betting site we list works on your mobile in one way or another. You will always be able to use your phone's browser to place bets (often apps are just the website packaged into app form anyway). Some platforms even offer the ability to make bets by telephone or text message.
Quick links
Popular betting sites pages.