What is KYC (Know Your Customer)?
Why UK betting sites ask for ID and how you can ensure a quick and painless approval.

We've all been there: registration form complete, ready to place that first qualifying bet... and bam! "Please verify your documents." Total mood killer. It feels like an unnecessary hurdle, but it's not there to ruin your fun, it's there to protect it.
Why KYC matters
"Know Your Customer" (KYC) might sound like regulatory jargon intended to reduce online betting but it actually serves a purpose. Legit UK betting sites are overseen by the Gambling Commission and must confirm who's playing. That means checking you're old enough, deposits are really yours, and no shady business is sneaking through the system.
It can feel like a frustrating delay before placing that first bet, but if you're prepared for it, it needn't be a burden.
How does KYC benefit you?
KYC is like a bodyguard at the door to the bookie. By confirming your identity, betting sites make sure your account really is yours, so no one else can swoop in, impersonate you, or try to nab your winnings.
It also stops underage gamblers from sneaking in (parents everywhere: breathe a sigh of relief) and ensures your deposits and withdrawals move through secure, traceable channels. In the unlikely event of a dispute, there's a clear paper trail.
Ultimately, KYC means you can place your bets knowing you're playing with a licensed operator who's held to account by UK law.
How you benefit from KYC
- Your account = truly yours
- Keeps underage gamblers out
- Transactions stay secure
- Clear trail if disputes arise
How does KYC protect betting sites?
For bookmakers, KYC is a compliance gift. Without it, they would be (and before, have been) wide open to fraud, bonus abuse, money laundering, and some painful fines.
By following KYC rules, betting sites prove they're obeying the law, keeping regulators happy and their platforms clean. This way, they protect themselves and their players.
What documents will I have to provide?
Most UK bookmakers ask for two things: proof of identity, and proof of address.
- Proof of identity means passport or photo card driving licence.
- Proof of addresses include a recent utility bill or bank statement.
How do I provide the documents?
You'll be presented with a simple, secure form. Snap (or scan) the document with your phone, both sides if asked, ensuring the full document and its edges are in frame. Do not crop or add filters.
Tips for a smooth KYC approval
Take clear photos. Hold steady, use natural light, show the whole document, and avoid glare. Blurry or unreadable images of documents are the most common reasons for delays.
Provide the necessary information. Send both sides of cards where requested. Passport = photo page, bank statement = full name, address, and date visible.
Match your details exactly. Make sure the name and address you uploaded match what's on your account. Typos or recent moves can trigger questions.
Don't over-edit or hide things unless instructed. If a site tells you it's okay to redact something, do so, otherwise leave everything visible. Sites are bound to strict data privacy and protection laws.
Take your time. Check that your information is correct and that your documents are within the dates needed (especially if re-using photos you've previously taken).
What to do if you get rejected
Stay calm. Check the reason and try again. Common causes are:
- Blurry pic
- Entire document not in view
- Mismatch in details
- Expired document
- Not-recent-enough bill
- Wrong page uploaded
If problems persist, contact customer support. Issues can always be resolved quickly when you remain calm. Remember, the betting site wants you to start playing as well!
Bonus tip
Every UK betting site you register with will require a KYC check. Make good use of the photos you take by signing up with multiple sites at once. You'll save time, have a few options when you need them, and will have multiple free bets to enjoy!

BetVictor
Trusted name offering competitive odds and a smooth betting experience.
PricedUp
#PricedUpPushes - enhanced odds daily!
Tote
Iconic UK pool betting brand, built on horse racing success.