Latest betting sites as of August 2025
Compare the newer betting sites BetTOM, PricedUp, BetWright, and Tote.
Just when you think you know them all, another batch of bookmakers are born, each with a flashy icon and imaginative something-Bet name. Whilst it's true that they also bring fresh opportunities for a free bet, it's also true that it takes more effort than before to register new accounts. So, are they worth your time?
New betting sites: "Do we need 'em?"
An easy yes. Aside from more choice, newer platforms strive to provide innovative features, competitive odds, and striking promotions in attempts to lure you away from your comfy go-to. Modern sites also tend to be more agile and able to adapt to trends faster than the more established, stuck-in-their-ways old boys (whether that be by design or otherwise).
In this comparison
BetTOM
New for 2025. Streamlined, classic-feel with modern features.
PricedUp
#PricedUpPushes - enhanced odds daily!
Tote
Iconic UK pool betting brand, built on horse racing success.
BetWright
New for 2024, strong on racing with top betting features.Never heard of 'em!
BetTOM is a classic-feel betting site built on modern software. Its lightweight design makes it fast and easy to dive in.
PricedUp is a modern betting site with an emphasis on price boosts. Their website and app looks good and feels super-snappy.
Tote is one you probably have heard of. They've brought their name and pool betting online along with a sportsbook and casino.
BetWright is a powerful newcomer. Built on the Playbook platform, it's familiar, fast, and excels in UK markets.
Okay, what's the deal with 'em?
Sign-up offers are important for the latest betting sites as they attempt to lure you away from your comfy go-to.
BetTOM
- Up to £25 free bet
- 50% of your first day losses returned as the free bet
- 10 free spins on Big Bass Splash
Up to £25 Free Bet
Claim this offerMin 3 bets £10+. Separate events. Odds 2.0 or higher. Max free bet £25. Minimum first day loss £10 to qualify. First day losses = all settled stakes less all return before 23:59. 10 x free 10p spins on Big Bass Splash. New customers only. 18+.It's not the best offer on the market, but it's interesting and potentially good value. There's more value to be had if you're a racing fan with permanent Best Odds Guaranteed on horses and greyhounds, and Double Result Payout (first past the post and amended result).
More information about BetTOM
BetWright
- No sign-up offer
- Rewards club
- Earn free bets and spins
There's no sign-up bonus or welcome offer for opening an account at BetWright. Instead, they offer you the chance to earn free bets via regular promotions. For example, during international breaks,
More information about BetWright
Which one should I join?
You're safe with all four of these guys. They're new, but not so new that they haven't had time to be tested and verified. The welcome offers are worth a total of £85 so it's worth your time to claim each one. Use the free bets as a testing ground and stick with the one that feels right.